{"id":229514,"date":"2026-03-31T22:29:10","date_gmt":"2026-03-31T19:29:10","guid":{"rendered":"https:\/\/www.vilnius-events.lt\/?post_type=event&p=229514"},"modified":"2026-09-01T22:46:17","modified_gmt":"2026-09-01T19:46:17","slug":"john-misto-madam-rubinstein-rez-raimundas-banionis-3","status":"publish","type":"event","link":"https:\/\/www.vilnius-events.lt\/en\/event\/lt-john-misto-madam-rubinstein-rez-raimundas-banionis-2\/","title":{"rendered":"John Misto \u2013 \u201cMadam Rubinstein\u201d"},"content":{"rendered":"

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John Misto \u2013 \u201cMadam Rubinstein\u201d<\/em><\/strong>
Director:<\/strong> Raimundas Banionis
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In this theatrical adaptation by director Raimundas Banionis<\/span><\/span> of Australian playwright John Misto<\/span><\/span>\u2019s comedy, the backstage of mid-20th century American beauty industry comes to life. The central character is the historical figure Helena Rubinstein (1872\u20131965), a cosmetics mogul and one of the world\u2019s most influential businesswomen.<\/p>\n

Though Rubinstein was a real person, Misto\u2019s play is not strictly biographical<\/strong>; it draws on her life events but dramatizes them for theatrical effect. Born Chaja Rubinstein in a Jewish family from Krak\u00f3w, she reinvented herself as Helena in New York, became a millionaire, and gained fame worldwide through her advertising savvy, diligence, and frugality. The play focuses on her last decade, 1954\u20131965<\/strong>, highlighting the final, vibrant chapter of her life.<\/p>\n

The comedy opens with an intriguing incident: an elderly Madam Rubinstein unexpectedly meets Patrick, an Irishman who later becomes her secretary and closest confidant. The play explores her wit, determination, and the humorous twists of life in the glamorous yet cutthroat world of cosmetics.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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